McDonald’s is facing big problems with some of the cheapest items on its menu.
The fast-food giant is rethinking its approach to value-priced options after a rough few months, executives said on Tuesday.
CEO Chris Kempczinski pointed to multiple problems on the company’s second-quarter earnings call. The chain cut back on digital discounts, alienating some of its most loyal patrons. It also struggled to roll out its new under-$3 value menu to restaurants. And McDonald’s had too many promotions too close together, from special World Cup meals to new refresher beverages.
McDonald’s quarterly US sales growth slowed down as a result.
“We don’t have a strategy problem,” Kempczinski said. “We simply didn’t execute at the level we needed to in the second quarter.”
McDonald’s has plenty of competition, with rivals eager to offer diners deals on a cheap burger.
We want to know what you think. Whether you’re a weekly McDonald’s customer or have stopped going altogether, we’re interested in hearing your thoughts on the chain’s value and prices.
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