A branding deal between Warner Bros. Discovery and Jefferson’s Bourbon for The Penguin is the latest partnership helping the media giant master the delicate task of putting ads on the ...
Jon Steinlauf, who navigated multiple corporate mergers in recent years to become the head of U.S. ad sales at Warner Bros. Discovery, is leaving the company later this year. The ...
Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in line with company expectations. The presence of ads on the ...
Sports, broadcast TV and digital paced Paramount Global‘s overall performance in the upfront ad market, Co-CEO Chris McCarthy said during the company’s second-quarter earnings call. “We are pleased with our ...
Following fierce backlash in recent days, Google has decided to remove an ad promoting its Gemini artificial intelligence tool from NBCUniversal coverage of the Paris Olympics. Titled “Dear Sydney,” the ...
TelevisaUnivision CEO Wade Davis says advertisers “feel like they have more options” due to the influx of ad-supported streaming outlets of late. As a result, it is “taking a little ...
Netflix‘s 18-month-old advertising subscription tier could well see its price ($7 a month in the U.S.) rise in the not-too-distant future, but Co-CEO Greg Peters says execs “love” the strategic ...
Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion ...
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