TelevisaUnivision CEO Wade Davis says advertisers “feel like they have more options” due to the influx of ad-supported streaming outlets of late. As a result, it is “taking a little ...
Netflix‘s 18-month-old advertising subscription tier could well see its price ($7 a month in the U.S.) rise in the not-too-distant future, but Co-CEO Greg Peters says execs “love” the strategic ...
Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion ...
S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The ...
EXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros. Discovery streaming service introduced an ...
Many of those shuttling around New York City this week for the upfronts, on the heels of the NewFronts two weeks ago, may find themselves trying to synthesize all of ...
Reboots, as the past few years have shown, are beloved by the TV business. This week’s makeover centers on the upfronts, a decades-old industry ritual revitalized by a new push ...
Paramount Advertising President John Halley was preparing to preside over an upfront pitch to Publicis, one of the four major holding companies in the ad business, when big news crossed ...
In early May, sandwiched between the NewFronts and the traditional broadcast (and now streaming) upfronts, a new showcase for pitches to major advertisers will make its debut. Billed as The ...
Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her ...
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