Tag: Advertising

Connecticut is taking a bite out of the Big Apple. The Constitution State is trolling New York pizza in a series billboards that have popped up in Manhattan and Brooklyn ...

Microsoft CEO Satya Nadella stands in front of a Copilot logoAdek Berry/AFP via Getty ImagesMicrosoft has a long history of being criticized for coming up with clunky product names, and ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) ...

CANNES — Jamie Lee Curtis was one of the first actresses to also star in commercials at the height of her career, being the face of “yogurt that makes you ...

Byron Allen‘s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the fast food giant’s alleged lack of support for Black-owned media companies. ...

At YouTube Brandcast on Wednesday night, the finale of a three-day blitz of upfront presentations in New York, Lady Gaga achieved the rarest of things: a standing ovation and screams ...

In just eight years, and in a landscape defined by cord-cutting and decline, YouTube TV has become one of the largest pay-TV providers in the U.S. In rapidly scaling to ...

TikTok is taking the wraps off new offerings for advertisers even as its future ownership and operations in the U.S. are in flux. The company announced ahead of a NewFronts ...

In some of their first comments since Walmart acquired smart-TV maker Vizio for $2.3 billion, executives at both companies discussed the path to the deal, the integration process and a ...

VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership tracker, signaled its ambitions Tuesday at an event bringing together a range of advertising ...