VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership tracker, signaled its ambitions Tuesday at an event bringing together a range of advertising ...
Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 ...
Hispanic media giant TelevisaUnivision posted relatively flat results in the fourth quarter compared with the same period in 2023. Revenue for the Mexico-U.S. firm in the frame ended December 31 ...
Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales. They will jointly oversee sales efforts for networks and streaming, including sports, news, client partnerships, digital sales, ...
Robert Kraft latest Super Bowl ad for his foundation features the dream team of Tom Brady and Snoop Dogg. The New England Patriots owner, 83, tells Page Six that he ...
EXCLUSIVE: While Fox Corp.‘s sports division is known for generating fan engagement, the company is increasingly aiming to showcase its capabilities across the board in leveraging fandom. At CES in ...
Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...
EXCLUSIVE: TheTake, an emerging specialist in shoppable TV technology, is expanding its reach with new partnerships with LG and Samsung. The company announced the news Tuesday at CES, which has ...
