EXCLUSIVE: While Fox Corp.‘s sports division is known for generating fan engagement, the company is increasingly aiming to showcase its capabilities across the board in leveraging fandom. At CES in ...
Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...
EXCLUSIVE: TheTake, an emerging specialist in shoppable TV technology, is expanding its reach with new partnerships with LG and Samsung. The company announced the news Tuesday at CES, which has ...
Roku veteran Kristina Shepard is joining NBCUniversal in the newly created position of EVP, Streaming and Performance Sales and Partnerships. As the leader of a newly formed team, Shepard will ...
Omnicom is acquiring Interpublic in an all-stock deal that will reshape the advertising and marketing sectors, creating the world’s largest ad firm. The transaction, valued at around $13 billion, was ...
Netflix is marking the two-year anniversary of its launch of advertising by revealing that its ad tier now reaches 70 million monthly active users globally, up from 40 million as ...
In the final days of President-elect Donald Trump’s 2024 campaign, he honed in on a culture war issue that may have locked in more swing votes and with it the election, a ...
Netflix has tapped veteran advertising exec Nicolle Pangis to lead their growing sales efforts in U.S. and Canada. Her role at the streaming giant, VP of Advertising, had been vacant ...
Revenue and adjusted OIBDA (a proxy for profit) inched up in the third quarter at TelevisaUnivision as CEO Daniel Alegre took the helm of the Spanish-language media giant. Last month, ...
A judge has blocked the head of Florida’s state health department from taking any more action to threaten TV stations over an abortion-rights commercial they’ve been airing. U.S. District Judge ...
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