Netflix is marking the two-year anniversary of its launch of advertising by revealing that its ad tier now reaches 70 million monthly active users globally, up from 40 million as ...
In the final days of President-elect Donald Trump’s 2024 campaign, he honed in on a culture war issue that may have locked in more swing votes and with it the election, a ...
Netflix has tapped veteran advertising exec Nicolle Pangis to lead their growing sales efforts in U.S. and Canada. Her role at the streaming giant, VP of Advertising, had been vacant ...
Revenue and adjusted OIBDA (a proxy for profit) inched up in the third quarter at TelevisaUnivision as CEO Daniel Alegre took the helm of the Spanish-language media giant. Last month, ...
A judge has blocked the head of Florida’s state health department from taking any more action to threaten TV stations over an abortion-rights commercial they’ve been airing. U.S. District Judge ...
A branding deal between Warner Bros. Discovery and Jefferson’s Bourbon for The Penguin is the latest partnership helping the media giant master the delicate task of putting ads on the ...
Jon Steinlauf, who navigated multiple corporate mergers in recent years to become the head of U.S. ad sales at Warner Bros. Discovery, is leaving the company later this year. The ...
Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in line with company expectations. The presence of ads on the ...
Sports, broadcast TV and digital paced Paramount Global‘s overall performance in the upfront ad market, Co-CEO Chris McCarthy said during the company’s second-quarter earnings call. “We are pleased with our ...
Following fierce backlash in recent days, Google has decided to remove an ad promoting its Gemini artificial intelligence tool from NBCUniversal coverage of the Paris Olympics. Titled “Dear Sydney,” the ...
Copyright © 2023.
