The Super Bowl is coming to Disney+.
The Walt Disney Co. announced Wednesday that ESPN’s telecast of the NFL’s marquee event on Feb. 14 at SoFi Stadium in Inglewood, Calif. will be available to Disney+ subscribers. The company also said Disney+ will carry two ESPN “Monday Night Football” games in the current season.
ESPN is producing the Super Bowl for the first time in its history. The game is airing on Disney’s broadcast network ABC which last carried the game in 2006, and on ESPN and the ESPN app.
The addition of Disney+ makes the game available to casual fans who may not have cable or subscribe to a sports TV channel. The Super Bowl is the most-watched TV event of the year, with audiences exceeding 120 million viewers in recent years.
Streaming platforms are bringing in additional advertising revenue for the networks that carry the game.
In 2025, the Fox telecast of Super Bowl LIX averaged 13.6 million viewers on Tubi, the ad-supported streaming service owned by the network’s parent company. Fox was able to sell streaming-only ads on the telecast at around $2 million for a 30-second commercial. The spots aired in the commercial breaks for local Fox TV affiliates.
Disney is offering advertisers the opportunity to buy streaming-only ads across Disney+, the ESPN app, Hulu Live and Fubo. The company has already sold out the commercial time on the ESPN and ABC telecasts with some 30-second spots going for $10 million.
As a lead-up to the game, Disney+ will carry ESPN’s “Monday Night Football” match-up between the Dallas Cowboys at Philadelphia Eagles on Oct. 26 and another contest later in the season.
Disney+ has been adding sports to its lineup, with select ESPN college football games and Formula E races now available on the platform.
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