Academy Award-winning filmmaker AlejandroGonzález Iñárritu and Pop artist Ed Ruscha have a long history of admiring each other’s work. Twenty-four years ago, a nervous Iñárritu visited Ruscha’s Venice studio to offer him the role of the gynecologist in “21 Grams.” They needed a doctor with noble features and blue, believable eyes. That plan didn’t pan out, schedule-wise, but the filmmaker and the artist finally found a way to collaborate.
The result — a Ruscha-designed poster for Iñárritu’s new film “Digger,” starring Tom Cruise — was unveiled Sunday at an intimate brunch at the Los Angeles County Museum of Art, attended by Iñárritu, Ruscha and Cruise, as well as “Digger” actors John Goodman, Jesse Plemons, Michael Stuhlbarg and Ross Hatt.
Iñárritu and Cruise laughed as they made a clumsy attempt at a countdown before whipping aside a black velvet curtain to reveal the poster for the first time: a very Ruscha, text-heavy work on a slate gray background with a beige border. A looming ice shelf in the background is surrounded by phrases including, “A Man. A Plan. A Meltdown,” and “Comedy equals tragedy plus time.”
“Well, the movie blew my hair back,” Ruscha said at the unveiling brunch inside LACMA’s new (still unopened) restaurant, with LACMA Director and Chief Executive Michael Govan by his side. “And not only that, it parted it down the middle. It has since grown back.”
The crowd laughed knowingly. “Digger,” which opens Friday, is a satirical black comedy that follows oil tycoon Digger Rockwell as one of his drilling rigs in Greenland explodes, dislodging an ice shelf that floats away to cause a global disaster. As a dark parable for the dangers of climate change, the film has already proved polarizing, with early reviews coming in mixed.
Ruscha noted that he first saw “Digger” at a screening about six months ago, alongside Govan. “I knew I had seen an epic production, an epic product from an epic producer,” Ruscha said. “So I jumped at the idea of doing the poster. And I thought about it, and I think about this movie, and it reminded me of a kaleidoscope. It’s got so many running-around ideas. It was kaleidoscopic in its message, and its content and its humor.”
Ruscha turned his attention to Iñárritu, “It’s got something to offer to the world, and I thank you for that.”
The filmmaker loved the poster, and the fact that the ice shelf sat front and center.
“The billing is nature: We are human beings, we are in a war against nature,” Iñárritu said — describing what he feels the poster relays — in a phone interview from Mexico City a day before the event. “We think that we are different from nature. So nature, in a way, becomes our enemy. We are fighting a fight against nature, and the enemy is an ice shelf going to Europe. And he just put [that] in the center of it, [like] a disaster movie, which is very clever, as he always is.”
“Those decisions that he made with a very prominent element in a simple way, with one or two words, it just says so much with so little,” Iñárritu continued. “And then he [put] some lines around [it], very Ruscha, that in a way convey the spine or the character itself.”
The director had the same feelings two years ago, at LACMA’s Ruscha retrospective. He said so much with so little, Iñárritu thought, and that “less is more” thinking could hold so much power in a film poster.
Iñárritu, too, has been exhibited at LACMA: earlier this year, with the film installation “Sueño Perro,” a resurrection of lost footage from “Amores Perros;” and in 2017-2018, with the virtual reality installation “CARNE y ARENA,” which explored the human condition of immigrants and refugees.
The director’s collaboration with Ruscha is proof of concept for LACMA’s annual Art + Film gala, entering its 15th year, which seeks to highlight and strengthen the connections between film and visual art by bringing the two communities together at a splashy party — often creating lasting connections between the two groups.
Both Ruscha and Iñárritu have been honored at the gala, the former in 2012 (with Stanley Kubrick) and the latter in 2015 (with James Turrell). “This is a beautiful encounter of art and film,” Govan said at the unveiling.
“Digger” has evolved over nine years, Iñárritu said. It’s been a long journey of taking note of current events, including where the world is going, as well as people’s obsessions and fears.
“The film is a love letter for the young generation,” Iñárritu said. “I think it’s kind of a warning, or a wake-up call. But you can have fun about it, because it’s the only way to — humor allows us to have space and recognize ourselves in that absurdity. So I feel that it’s a human, urgent, now film.”
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