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Spirit Airlines may have gone bankrupt, but its data lives on.
Google has reportedly purchased Spirit’s trove of operational and customer data as part of the carrier’s bankruptcy wind-down, scooping up years of booking patterns, pricing behavior, and customer service logs to help train its AI.
Almost ironically, the budget airline famous for charging extra for literally everything—carry-ons, seat selection, printing your boarding pass at the counter—is now cashing in on the one thing it never charged for, the data it collected watching customers try to avoid those fees.
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