Bethenny Frankel revealed her influencer salary is more lucrative than her Skinnygirl business venture — despite selling the brand for $100 million.
When asked in an interview with Daily Mail if her income as an influencer is more successful than her various business ventures, she responded, “My biggest year of Skinnygirl is not as big as this.”
She continued, “It’s out of control. It’s amazing. It’s the most successful I’ve ever been by far.”
Frankel launched Skinnygirl — which is a brand of low-calorie alcoholic beverages, non-alcoholic drinks, salad dressings and more — in 2009. She sold the business to Beam Global for over $100 million two years later.
The former “Real Housewives of New York” star is now launching a new brand called Supermodel Cafe, featuring low calorie bagels, spreads and coffees. Frankel said the company will “100 percent” become bigger than Skinnygirl.
In May, the Bravo alum said on Emma Grede’s “Aspire” podcast that she rakes in over $20 million a year.
Frankel — who has 3.4 million followers on TikTok and 4 million on Instagram — is known for her blunt food and product reviews, and opinions on pop culture.
Frankel, 55, hosted a Supermodel Cafe pop-up in the Hamptons Thursday.
The influencer said on Friday morning’s episode of SiriusXM’s Page Six Radio, “What people don’t realize is they are research and development. As long as I feel like they’re being honest and not doing it just to hate, people are the R&D team.”
As an example, Frankel said influencers Halley Kate Williams, Jazz Smith and Greta Louise Tomé said they “didn’t like” the miso tahini, so she dropped it from the menu.
“I mean, I could take something off the menu right now,” she added.
She is even “leaning into” the criticism — serving a menu item called “Rage Bait Bagel.”
“I’m just excited that everyone’s talking to each other,” she said. “I’m excited about the people. The product is secondary to me.
“I mean, I’m glad it’s going well. I’m just having fun. Who cares? We started a month ago. Let’s see what happens.”
Frankel even revealed plans to expand her Supermodel Cafe, with a “big-name brand” expected to open a cafe in St. Barts.
“It’s going to be like a living, breathing organism, which I love because it’s fun and people get to engage and it changes,” Frankel said.
“Like Crumbl Cookies [has a] different cookie [every week], this could be a different store and location every month.”
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