AMC’s plan to launch a new interactive live concert series in theaters is on ice, for now. With a booming box office full of films like “Obsession,” “Backrooms” and “Scary Movie,” the theater chain has postponed the concert project until later this year.
In a statement, AMC said due to the “robust lineup of upcoming films and strong advance ticket sales in the weeks ahead,” it needed to make some programming adjustments. Some of the major upcoming releases for June include Disney’s “Toy Story 5” and Steven Spielberg’s “Disclosure Day.”
Acts like Bebe Rexha, Paris Hilton, Kim Petras and Marren Morris were lined up to test out the new format next week, as a part of the Girls Night Live concert series.
The chain is partnering with live entertainment company Arena One to bring new technology to theaters. This tech would allow artists on a remote stage to see, hear and respond to the theater audience, in effect turning your local cinema into a stadium, the companies said. Fans who already purchased tickets have received refunds.
The series was initially marketed as a new draw to get customers to the theaters, but given the strong box office numbers so far this year, it’s clear the demand for theaters is already growing
Focus Features’ “Obsession” is now nearing $230 million in global box office revenue, according to Box Office Mojo, and is the studio’s highest-grossing movie at the domestic box office.
Similarly, A24’s “Backrooms” is the indie studio’s highest-grossing movie at the domestic box office, with nearly $140 million. It pulled in $100 million at the box office only six days after its initial release.
Most recently, “Scary Movie” topped the box office last weekend with a $105.5M worldwide debut, ranking among the top five biggest R-rated comedy openings of all time.
AMC said it will announce new dates and additional artists for the interactive concert series in the coming months.
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