It’s the big game before the big game, and Taylor Swift’s dressed for the occasion.
To cheer on boyfriend Travis Kelce as the Kansas City Chiefs face off against the Buffalo Bills in the AFC Championship game, the stylish pop superstar wore head-to-toe Louis Vuitton.
The “Bejeweled” singer chose a $5,000 monogram jacket, a black beanie ($550), black pleated skirt, red tights, a purse ($2,850) — and even wore the French fashion label’s logos on her boots ($1,760).
She added some jewelry, including her new favorite $32,000 Cartier watch as well as a gold coin necklace and a chain bracelet.
Swift has been obsessed with flaunting her designer labels lately, showing up to last week’s game against the Houston Texans dripping in Chanel. And she’s particularly favorable to Louis Vuitton, having worn a logo-covered sweater from the brand to a game in November, while out on dates with Kelce and more.
And the tight end himself went for a label-forward look on Sunday, too, showing up in a Thom Browne suit and tie with a matching beanie.
Kelce and Swift, both 35, began dating in the summer of 2023, and during her first NFL season as his partner, the Grammy-winning songwriter leaned heavily into Chiefs colors and “87”-emblazoned accessories while dressing for game days.
At last year’s AFC Championship game, for instance, she teamed a cherry-colored cashmere Guest in Residence crewneck ($695) with a bevy of baubles dedicated to her athlete beau — among them a Wear by Erin Andrews x BaubleBar Chiefs necklace ($44), her custom “TNT” tennis bracelet from Kelce and an EB & Co. ring modeled after the tight end’s jersey.
This season, she’s been moving away from the Chiefs-related Easter eggs while still honoring the team’s color palette, as evident by the Vivienne Westwood plaid set she wore on Oct. 7 and the festive red Charlotte Simone coat and vintage Chanel bucket hat she chose on Dec. 21.
In the grand tradition of NFL WAG style, she’s also started leaning more heavily into designer looks and major jewelry over the past few months; her head-to-toe Chanel ‘fit from last Saturday’s game retails for more than $22,000, and on Nov. 10, Swift paired a Versace skirt suit, bag and boots with a $54,000 Louis Vuitton wristwatch and more than $38,000 in rubies.
Looks like 2025 is all about high-fashion labels for Swift.
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