Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in line with company expectations. The presence of ads on the ...
YouTube CEO Neal Mohan kicked off the company’s 13th annual Brandcast by telling advertisers the video platform is “at the forefront of this new era of entertainment.” Viewers of YouTube ...
EXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros. Discovery streaming service introduced an ...
The GOAT Serena Williams has been tapped to host the 2024 Espy Awards, set for July 10 at the Dolby Theatre in Los Angeles. The news was announced Tuesday during ...
Phoebe Waller-Bridge’s adaptation of video game Tomb Raider is scaling the walls at Amazon. The streamer has handed the project a series order. The news was revealed by Head of ...
MGM+ and Prime Video have handed a series order to Noir, a live-action series based on the Marvel comic Spider-Man Noir, with Oscar winner Nicolas Cage set to star. The ...
Reboots, as the past few years have shown, are beloved by the TV business. This week’s makeover centers on the upfronts, a decades-old industry ritual revitalized by a new push ...
Paramount Advertising President John Halley was preparing to preside over an upfront pitch to Publicis, one of the four major holding companies in the ad business, when big news crossed ...
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