Netflix is marking the two-year anniversary of its launch of advertising by revealing that its ad tier now reaches 70 million monthly active users globally, up from 40 million as ...
Netflix has tapped veteran advertising exec Nicolle Pangis to lead their growing sales efforts in U.S. and Canada. Her role at the streaming giant, VP of Advertising, had been vacant ...
Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in line with company expectations. The presence of ads on the ...
EXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros. Discovery streaming service introduced an ...
Many of those shuttling around New York City this week for the upfronts, on the heels of the NewFronts two weeks ago, may find themselves trying to synthesize all of ...
Reboots, as the past few years have shown, are beloved by the TV business. This week’s makeover centers on the upfronts, a decades-old industry ritual revitalized by a new push ...
Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and ...
Copyright © 2023.
