Loro Piana Takes the Ryder Cup Off the Course
Summary Loro Piana has sponsored the European Ryder Cup team since 2016, but the players’ exact scripting isn’t available to the public The brand aims to reshape golf perceptions by ...
Tag: Hypegolf
Malbon Opens China Headquarters in Shenzhen
Summary Malbon Golf has established its China headquarters in Shenzhen through a strategic joint venture The brand aims to reshape golf perceptions by positioning it as a lifestyle activity rather ...
Werner Bronkhorst Believes That Golf Is Art
Imitation the sincerest form of flattery? Some in creative fields shudder at the thought. Werner Bronkhorst isn’t one of those. His work ended up in the spotlight (at least in ...
Johnnie Walker Kicks Off the Return of Hypegolf Clubhouse
This golf season, Johnnie Walker is bringing a special pouring series for the return of Hypegolf Clubhouse, in SoHo, New York. Clubhouse first appeared in 2022 as a conceptual retail ...
Forrester’s Returns to Golf With Old-School Roots
Summary Forrester’s, first founded in 1951, built its name on rugged outerwear made for the Pacific Northwest After decades dormant, the brand has been revived by Matt Lemman, also behind ...
Oakley and Hypegolf Join Forces to Disrupt Golf’s Modern Uniform
Earlier in January, Oakley unveiled its dedicated booth at the PGA Tour, providing a glimpse into the brand’s foray into golf. The Oakley Edge Icon, a bold footwear design which ...
Inside SEGA’s ‘SHINOBI: Art of Vengeance’ Takeover at Hypegolf Clubhouse
SEGA’s legendary ninja made a triumphant return to New York this past weekend as SHINOBI: Art of Vengeance officially launched at Hypegolf Clubhouse in SoHo. The lower level of 147 ...
Tap Into an Immersive Soundscape on the Green With Technics’ AZ100 Earbuds
Audio brand Technics is coming to Hypegolf Clubhouse. Since 1965, Technics has pioneered the audio landscape, starting with the brand’s iconic SL-1200 turntables — a staple for seasoned DJs — ...
Birdies and Beers: Hypegolf Clubhouse Unveils the Michelob ULTRA x Hypegolf Collection
With the return of Hypegolf Clubhouse to the SoHo neighborhood, golf is having a cultural moment in one of NYC’s most prominent shopping districts. Opening week, Michelob ULTRA debuted its ...
PAYNTR Launches “Gator” Collection at Hypegolf Clubhouse in NYC
PAYNTR Golf just dropped something special—and if you caught Jason Day walking the fairways at the 2025 Masters, you already know the deal. The brand’s all-new “Gator” Collection has officially ...
