General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last week, GM announced that it has plans to formulate a new ...
Adidas has officially announced their multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team. Combining two iconic German brands, adidas is set to design and create a complete range, combining ...
LVMH-owned TAG Heuer is officially returning as Formula 1‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex. The ...
The past few years have been particularly exciting for the fashion x automotive space, with 2024 elevating the category to new heights. It’s become clear that this is not just ...
Last month, Chivas Regal announced its move into the racing world, signing a multi-year partnership as Scuderia Ferrari HP’s Official Team Partner. For its first Formula 1 deal – in ...
RM Sotheby’s is preparing to auction a rare 2020 McLaren Senna GTR, number 73 of just 75 units ever built. This track-focused hypercar, crafted by McLaren Special Operations (MSO), boasts ...
EXCLUSIVE: Viaplay is launching a collection of eleven documentaries about three time Formula 1 world champion Max Verstappen. Beginning on Monday, October 14 the streamer will launch docs such as ...