Luxury fashion house Louis Vuitton has announced a historic 10-year partnership with Formula 1, becoming an Official Partner of the motorsport and the Title Partner of the Formula 1 Louis ...
Lewis Hamilton marked the start of a new era in his illustrious career with an emotional first day at Ferrari’s headquarters in Maranello. The seven-time Formula 1 World Champion has ...
General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last week, GM announced that it has plans to formulate a new ...
Adidas has officially announced their multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team. Combining two iconic German brands, adidas is set to design and create a complete range, combining ...
LVMH-owned TAG Heuer is officially returning as Formula 1‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex. The ...
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