Following the previous release of the Pilot’s Watch Mark XX, IWC has unveiled another special timepiece ahead of the new Formula 1 season: The Big Pilot’s Watch Shock Absorber XPL ...
Following TAG Heuer’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first title partner in the nearly 100-year history of the Grand Prix ...
Adidas and Mercedes-AMG Petronas F1 Team have officially dropped its debut collection for fans and the athletes. The collection is built for the whole team, equipping each member from drivers, ...
Luxury fashion house Louis Vuitton has announced a historic 10-year partnership with Formula 1, becoming an Official Partner of the motorsport and the Title Partner of the Formula 1 Louis ...
Lewis Hamilton marked the start of a new era in his illustrious career with an emotional first day at Ferrari’s headquarters in Maranello. The seven-time Formula 1 World Champion has ...
General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last week, GM announced that it has plans to formulate a new ...
Adidas has officially announced their multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team. Combining two iconic German brands, adidas is set to design and create a complete range, combining ...
LVMH-owned TAG Heuer is officially returning as Formula 1‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex. The ...
The past few years have been particularly exciting for the fashion x automotive space, with 2024 elevating the category to new heights. It’s become clear that this is not just ...
RM Sotheby’s is preparing to auction a rare 2020 McLaren Senna GTR, number 73 of just 75 units ever built. This track-focused hypercar, crafted by McLaren Special Operations (MSO), boasts ...
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