General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last week, GM announced that it has plans to formulate a new ...
Adidas has officially announced their multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team. Combining two iconic German brands, adidas is set to design and create a complete range, combining ...
LVMH-owned TAG Heuer is officially returning as Formula 1‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex. The ...
The past few years have been particularly exciting for the fashion x automotive space, with 2024 elevating the category to new heights. It’s become clear that this is not just ...
RM Sotheby’s is preparing to auction a rare 2020 McLaren Senna GTR, number 73 of just 75 units ever built. This track-focused hypercar, crafted by McLaren Special Operations (MSO), boasts ...
While it’s a little early to start any engines, Brad Pitt’s Apple film F1 has a finish line in sight as well as other important details about the making of ...
EXCLUSIVE: Jerry Bruckheimer and Joseph Kosinski worked together on Top Gun: Maverick and the pair have re-teamed for Apple Original Films’ F1. They won’t be getting airborne this time but ...