Tag: Michelob ULTRA

Here’s What Went Down at Hypebeast Night for Michelob ULTRA’s Pitchside Club NYC Event

by Hypebeast

July 16, 2025

On July 10, Hypebeast Night lit up Michelob ULTRA’s Pitchside Club at SECOND (849 6th Ave.) with a celebration of soccer culture, personal style and community. Guests were treated to ...

Your First Look at Michelob ULTRA’s Pitchside Club Event in NYC

by Hypebeast

July 10, 2025

Michelob ULTRA’s Pitchside Club in NYC is officially open—and if you haven’t RSVP’d yet, now’s your chance at the official event site. Friendly reminder: access is 21+ and free, but ...

Don’t Miss Michelob ULTRA’s Pitchside Club—the Ultimate NYC Soccer Pop-Up

by Hypebeast

July 2, 2025

If you’re in New York City during the final week of the FIFA Club World Cup 2025, there’s a good reason to skip the sports bar. Michelob ULTRA is taking ...