I never imagined myself starting a business, but after a return-to-office mandate that wasn’t going to work for my family, I had to rethink what should come next in my career. I spent a lot of time networking on LinkedIn, and after some encouragement, I started asking myself, “Why not?”
I worked in marketing as a content writer, and I’ve always been ambitious. I was a top performer at my company, receiving glowing reviews and setting a record for campaign performance. However, there was always a constant pull between time at the office and time with my family.
Being required to show up to the office five days a week simply wouldn’t work for me
The office was about an hour from my house, which was fine for two to three days a week, especially with the flexibility to work remotely for additional days as necessary. When they instituted the expectation for a full five days in office with no flexibility at the beginning of the year, I knew it wasn’t going to work. I was expecting my second child, and my 5-year-old had a weekly appointment and some commitments I didn’t want to miss.
Showing up to my kid’s events often meant working from home an extra day or leaving the office early, and even though I was crushing performance metrics, those absences made me feel like I wasn’t doing enough at work, especially as my department began focusing on new goals. Worse, as departmental pressure increased, my boss made a few comments that left me wondering whether he felt I wasn’t sufficiently dedicated to the new direction and my role, adding a layer of fear about my job when I was trying to be present with my family.
Then, there were the moments I felt like I wasn’t doing enough as a mom. I apologized on more than one occasion for a school closure or my kid getting sick, and I found myself checking messages while he napped in my arms. It was uncomfortable to acknowledge the guilt I felt across all aspects of my life.
The tug-of-war had become a constant since becoming a mom, and I kept thinking there had to be a way to be true to my high-achieving nature while still being the kind of loving, involved parent I aspired to be. After a series of coffee chats with other “mompreneurs” and marketing colleagues, I realized building a business, like motherhood, isn’t about having it all figured out. I could chase entrepreneurship like I once chased accolades.
I’ve always been a writer. Communication and storytelling have been the constants in my career across industries and roles. I’d helped friends and family with marketing for their law firms while still working full-time; I’d worked in education, both in the classroom and in marketing. I realized my experience would translate to the kind of business I wanted to build: brand development, content strategy, and ghostwriting in higher education and law. I spent most of my third trimester balancing business planning and baby preparation.
I took the leap and started my own business
My LinkedIn community encouraged me to take the leap and supported me again as I began shifting my personal brand to support the business after my son was born. I signed my first client before he arrived, and had two referrals come in during my first couple of months in business.
By the time both my children started school and day care earlier this year, I’d built something that would support the life I wanted without requiring an apology. My first client was recommended in AI overviews after only 30 days. I was a guest on a podcast about AI visibility called Found In AI and invited on a few others focused on motherhood and ambition.
I build my own schedule. I work between pickup and dropoff, and I don’t feel the need to check my phone while volunteering or at school events. I relish the details I get when my oldest hops in the car: the games at recess or the math facts that fascinated him in class. I build Magna Tiles cities and go for “treasure hunts” around the neighborhood without guilt or explanation. Sure, there are days when I’m logging back in after bedtime, but instead of putting in those hours to chase titles or prove something, I’m simply putting the work where it fits for me or pursuing something I’m genuinely excited about for one of my clients.
I spent a lot of my career frantically trying to prove that motherhood didn’t lessen my capability, while simultaneously feeling guilty for every ask that mattered: the Halloween school parade or my child’s sick days. I was afraid of losing respect at my job and afraid of missing out on my kids’ childhood.
Now, I recognize that fear was holding me back from building a life that feels much more fulfilled. I’ve let go of the competition between the roles of “Mom” and “Career Woman.” Three ghostwriting clients alone equal my monthly salary from corporate, which was the goal, and anything after that is a bonus. The control of my time is priceless; I’ll never have to ask permission to be fully present with my children.
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