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Trump’s rebrand escapade hits ‘enemy’ speedbump within the White House: report

October 8, 2026
in News
Trump’s rebrand escapade hits ‘enemy’ speedbump within the White House: report

President Trump declared Thursday that anyone who says “artificial intelligence” instead of “super intelligence” is “THE ENEMY,” even though his own White House hasn’t stopped using the older term, Axios reported.

Trump posted the declaration on Truth Social, calling “Super Intelligence” the “highly accepted” and “more accurate” label.

The use of the term “super intelligence” to refer to all AI could create confusion, as AI researchers already use the term “superintelligence” to mean something very specific: a hypothetical AI model that is more intelligent than humans.

The campaign isn’t new. A September executive order backed switching from “AI” to “SI,” but included no punishment for sticking with the old name. It defines superintelligence by borrowing the federal government’s existing definition of AI and directs agencies to change how they refer to the technology in official communications. The State Department told diplomats to adopt the new term after Trump’s September 22 United Nations speech.

The White House hasn’t fully complied itself. The Office of Science and Technology Policy site still says “artificial intelligence.” On Thursday, the AI.gov homepage was updated to read “SI.gov” in oversized type, but the web address is still AI.gov, and SI.gov redirects to an error page.

An Axios reporter also asked the America.gov chatbot about AI. It responded that the executive branch uses “Super Intelligence (SI),” not the “older term.” The chatbot itself recently

The White House didn’t respond to a request for comment on Thursday.

The post Trump’s rebrand escapade hits ‘enemy’ speedbump within the White House: report appeared first on Raw Story.

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