Starbucks’ holiday $30 “bearista” mug now reselling on eBay for $300

November 6, 2025 / 10:08 AM EST
/ CBS News

Starbucks announced its 2025 holiday menu with several existing and new flavored drinks going on sale this week, but what’s generating the most buzz is a new item: a $30 “bearista” mug, a glass cup for cold drinks resembling a honey bear container.

The mug, which is topped with a green silicone beanie, went on sale Thursday as Starbucks stores began offering its holiday menu. The mugs are already popping up for resale on eBay priced at $150 to $400 a pop, with several listed for $300 each.

Social media users posted videos Thursday of themselves waiting in line to buy a bearista mug, with some writing that their local Starbucks had limited purchases to one bear-shaped mug per customer. Others expressed disappointment that people had scooped up the mugs before they had a chance to buy one.

“I was the second person in line @Starbucks at 4am to get a Bearista cup, doors opened at 4:30am, and they were sold out…there wasn’t even one on the shelf. How?!” one customer posted on Thursday morning.

Starbucks didn’t immediately return a request for comment on whether it will limit purchases of the mug or whether more stock is expected in stores.

Starbucks holiday menu

Starbucks said its holiday menu items this year will be available as of Nov. 6. The drinks include:

Peppermint mocha
Caramel brulee latte
Iced sugar cookie latte
Iced sugar cookie breve
Iced gingerbread chai

Starbucks said its chestnut praline latte and eggnog latte drinks will return later in the season, but didn’t specify a date. The company also said it’s selling “holiday cold foams,” which are frothy toppings that add flavors to cold coffee drinks. They include: