This brew’s the scoop.
Casamigos founders George Clooney and Rande Gerber have been crafting a non-alcoholic beer as their next venture together, sources tell Page Six.
The duo — who sold their tequila company for $1 billion to Diageo in 2017 with their business partner Mike Meldman — will launch the new non-proof brew with Meldman in March, we hear.
The planned non-boozy brand seemingly has a similar origin story to Casamigos — which was created when Clooney and Gerber were neighbors with matching Mexican retreats.
They’re also known for their buddy motorcycle adventures together through Mexico, Spain and other locales. Casamigos is also known for throwing one of Hollywood’s starriest Halloween bashes.
“Rande, George and Mike didn’t disappear into retirement — they leaned into the life they’ve always lived,” says some verbiage about the upcoming project, we hear. “Between bike trips and late-night laughs, they have been quietly crafting something new: a non-alcoholic beer made for real friends, by real friends and the freedom to wake up ready for whatever comes next.”
Clooney recently talked about how he was a teetotaler while starring on Broadway… only to get “blasted” on Tony night when he lost at the awards.
“I got blasted,” he told the famed mag in October. “Barely-walking drunk, you know? Came home with [wife] Amal [Clooney], and I was just laughing. We’re lying in bed, and I go, ‘Well, I caught up for all my abstinence in one night.’ I was sick all day the next day; it was hysterical. I was like high school drunk. Like dumbass drunk.”
But the “Good Night, and Good Luck” star reportedly barely had a sip of the sauce for six months while rehearsing and starring in the play.
“Alcohol affects your voice and your sleep, and he treated it like being an athlete,” Esquire reported.
The Post has previously reported that sales of non-alcoholic beer, as well as wine and spirits, surged 26% over the past year to top $800 million in the US, according to market research firm NIQ.
The non-alcoholic brews even made it to the Super Bowl. In 2023, Heineken 0.0 made history when it aired an ad during the Big Game — the first for nonalcoholic beer during the Super Bowl.
Michelob Ultra Zero was showcased in a Michelob Ultra ad this year during the broadcast which commands a reported $8 million on average for a 30-second spot.
It’ll be interesting to see what Clooney and Gerbe are brewing up.
The post George Clooney, Rande Gerber to launch non-alcoholic beer as next venture after selling Casamigos appeared first on Page Six.
