The Irish have had enough of Donald Trump.
McCormack’s Irish Pub in Richmond, Virginia, made waves earlier this month when its owner, William “Mac” McCormack, released some hot merchandise: a load of “Fuck Trump” black T-shirts, retailing for $11 a pop.
The shirts proudly display the pub’s logo: an antifascist emblem superimposed over a shamrock. A printed phrase circles around the icon, reading: “Fuck ICE, Fuck Nazis, Fuck Trump,” according to McCormack’s Facebook.
But the top did not resonate with those on the ideological right, who consumed the comment section before spilling over to the pub’s review pages on Yelp and Google. Some commenters scorned the pub’s self-advertised ideology as “disgusting,” deriding the shirts as a stunt that would “alienate half of [McCormack’s] clientele.”
One Yelp user, who goes by Marge and lives nearly 3,000 miles away in San Francisco, wrote that the service was “terrible” and the “food is almost as bad.”
“Save your time and money. This place sucks. Not a true Irish Pub,” the account wrote, leaving a one-star review on Saturday. “Liberals who think we care where they stand politically.”
But any regular would know that the shirt—and its message—are nothing unusual for McCormack’s.
“I was just making T-shirts that align with most of my customers, with the pub’s beliefs,” McCormack told RVA Magazine.
The shirt is really nothing new. There’s always been some variation of the shirt, according to its owner. “It used to just say, ‘Fuck Nazis.’ We just clarified who the Nazis were,” McCormack said.
McCormack’s is one of Richmond’s oldest dive bars. The successful institution has since expanded into two whiskey restaurants—McCormack’s Big Whisky Grill and McCormack’s Whisky Grill—but the original establishment has been proud to be punk since the 1990s, according to RVA.
“I’ve never hidden my politics there,” McCormack told the publication. “It’s bigger than just the bar, it’s what you believe. And it’s what I believe one hundred percent.”
Despite the backlash, there’s nothing illegal about voicing dissent against the government. Protesting the government is a protected right under the First Amendment of the U.S. Constitution, as established by the Founding Fathers. Comparing MAGA politics to Nazi Germany, McCormack told RVA that small-business owners should stick by their principles. “I don’t think we should be silent,” he said.
Voicing his disdain for the current administration has actually turned out to be a positive business decision for McCormack, who told RVA that the shirts have since sold out and that “all three locations have been busier than normal.”
New customers, attracted by the firm political stance, are going out of their way to share a drink at McCormack’s. Some Facebook users said they would travel from as far as New Jersey to grab a pint at the bar if it meant supporting the cause.
McCormack’s advice to other small-business owners: “Don’t be scared to have an opinion.”
“You don’t have to do it like I did,” McCormack told RVA. “You can be more subtle, but if we don’t speak up then we’re just the same as those people in Germany who still live with three generations of regret.”
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