EXCLUSIVE: Pocket.watch has greenlit a new entertainment series featuring a host of young creator talent, and Hulu is joining the ride down the Rabbit Hole. In the U.S., the show will be exclusive to Hulu when it launches in 2026.
Rabbit Hole will be a ten-part variety show that brings together a roster of well-known digital creators to participate in on-screen collaborations, challenges, games and performances.
The cast of creators command a combined total of 421.8M followers across social platforms. Many have built followings while making content in a specific area, such as magic, pranks, art, sports, gaming, comedy or reviews. The core line-up will reflect that with a mix of creator talent, who will be complemented by guest stars in the half-hour show.
The central cast of creators is Dan Rhodes, Papa Jake, Mackenzie Turner, Jesser, Topper Guild, Zhong, ZHC, Matthew Beem, ExtraEmily, That’s Amazing, The Rizzler and AJ & Big Justice.
Kids and teens programming specialist pocket.watch has been further expanding distribution beyond YouTube in recent times, as we have reported. The new series was co-created by the company’s Chief Content Officer Albie Hecht and Head of Development Carin Davis.
“We’ve come up with a first-of-its-kind variety show,” Hecht told Deadline.
The kids TV veteran added: “The first wave of linear TV was like, ‘Oh, you’re popular, we’ll make you a host,’ or, ‘You’re popular, we’ll make you an actor.’ That’s not what we do. We look at what the creator’s brand is and create a format around that. We don’t have a [pre-existing] format and then stick them into it. That was the beginning of the creative process behind Rabbit Hole, as we come into this next phase of creator content on premium platforms.”
Rabbit Hole will be made by pocket.watch and will film in and around L.A. Hecht said the show will be produced in a way that captures the creators’ own methods of making content. “What we’ve said to them is, ‘You tell me how you do it in your world, and we will be true to that.’ They are the directors, just as they are in their own content. They bring their own sensibilities, and it’s about capturing their style and their authenticity.”
The creator economy world is increasingly crossing over with SVOD and traditional TV. Chris Williams, pocket.watch founder and CEO, was the MIPCOM confab in Cannes last week where digital talent and platforms dominated the conversation. Williams exec produces Rabbit Hole.
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