It’s about 2:30 on a Monday afternoon in a downtown Washington, DC, studio and Jayme Franklin and Camryn Kinsey, heads Dysoned and ears open, are listening to a pep talk from their PR rep.
“Megyn Kelly did not become Megyn Kelly overnight,” he reassures them.
Franklin and Kinsey say a joint prayer, fix their posture, and take a small sip of their mimosas. They are ready to record the debut episode of Sincerely American, the first podcast from The Conservateur, the right-wing lifestyle publication previously dubbed “Vogue, but for Trumpers.”
Best friends who met in the first Trump administration, working in relations and communications in the Presidential Personnel Office, the women are well aware they are entering a saturated media market, but they respond to potential competition with a kind of girlish insouciance. They believe they have a new and unique product: a platform to talk about lifestyle, fashion, beauty, and politics, but for women with more traditional leanings—or even those who might just be trad-curious. Think of it as something like a complementary female force to the bros who get Theo Von and Joe Rogan.
“I wish I had a podcast like this when I was younger,” says 25-year-old Kinsey during the recording, as she sits in a white bouclé chair against a backdrop of gleamingly white curtains. “I wanted to listen to Alex Cooper, and reflecting back, now I’m a little bit older, I really wish I had some alternative media.”
Cooper, the host of Call Her Daddy, the podcast pulling in around 10 million listeners per episode and which held fast in Spotify’s number two slot (behind Rogan) from 2021 to 2024, is certainly the hot topic of the afternoon.
“I’m shocked by how vulgar it is, if I’m being honest,” Franklin tells me. “We want to be the reverse of that.”
Recording, they roll a clip of Cooper giving advice to a young woman whose boyfriend reacted angrily to discovering her sexual history.
“Dump him,” Cooper captioned the clip. “You will find a real man that doesn’t give af about your body count sweetie.”
Staring at each other while it plays, the Sincerely American hosts exchange alarmed glances, which are caught on camera. This being a 2025-era podcast, the women spent two hours in hair and makeup in the morning. (A few days after the
taping I observed, the pair decide to scrap it and rerecord their first episode in an upgraded studio space.)
They hope some of the content may be clipped on Fox News. Conversations go from serious—religion, marriage, the gravity of Charlie Kirk’s death—to the beginnings of their friendship. Franklin cofounded The Conservateur in 2020 after she graduated from UC Berkeley, and the platform has since grown to almost 300K followers on Instagram. Kinsey, who joined the Trump administration as the youngest staffer at 20 years old, later went on to work as a White House correspondent for One America News Network and launched her own media firm in 2024. While she’s not actively involved with The Conservateur, their friendship and her experience, the pair believe, made her a great option to be a cohost.
“We were taking selfies in the Oval office,” Franklin says, laughing about their White House days, where they say they would get told off for taking too many pictures.
“It was back when the kissy face was a thing too,” Kinsey chimes in.
For the duration of the almost 90-minute recording, the friends spar over Stanley tumblers, doodle tattoos, and leopard print. They find common ground in their shared penchant for stacking jewelry and conviction that casual dating and situationships have gotten out of hand.
“I saw so many of my good friends engaging in this culture. It shouldn’t be a transaction like a credit card. I don’t believe this is empowerment,” says Franklin, speaking about what she witnessed as a student at Berkeley in California.
“I completely agree,” says Kinsey. “I’m not going to sit here and pretend like I’ve never posted a bikini photo. But I’ve grown up. You can also change and grow from it. It’s OK to swim against the current.”
The pair are both married, but they have remained career-driven despite their otherwise trad leanings. Franklin is also a mom of Vivienne, who is two and a half. In many ways, they embody the synthesis necessary to make it as a woman in right-wing media at the moment: part professional, part homemaker, part influencer, all MAGA.
“We shouldn’t try to put women in a box,” Kinsey says. “We can pursue creativity and really embrace the family unit.”
While their podcast will be competing against a lineup of others by high-profile right-wing women—Relatable with Allie Beth Stuckey, Chicks on the Right, and even the recently launched Katie Miller Podcast, hosted by the wife of White House deputy chief of staff Stephen Miller—what sets Sincerely American apart, its hosts say, is its explicit interest in the minds of conservative Gen Z women. From why they dress like they do (Prada platform heels and Louboutins for the debut), to how faith intersects with dating, to how they’ve landed at some of their political conclusions.
For now, the plan is to focus on building the rapport between the pair as the episodes develop, but there are plans to add guests further down the line. White House press secretary Karoline Leavitt is a dream guest, as is Melania Trump, of course. “We both love Paige Lorenze,” Franklin tells me, “I also love Olivia Culpo.”
“We saw Kevin O’Leary yesterday at Cafe Milano,” says Franklin to Kinsey as they take a break at the end of the recording.
“I would’ve asked him to be a guest; you should’ve told me,” Kinsey says.
The post The Conservateur, a.k.a Vogue for Trumpers, Now Comes in Podcast Form appeared first on Vanity Fair.
