Oracle CEO Safra Catz—who is currently leading the acquisition of TikTok’s U.S. assets—told former Israeli Prime Minister Ehud Barak in 2015 that they had to “embed the love and respect for Israel in the American culture.” Now, as Oracle moves to take control of TikTok’s algorithm, Catz and Oracle chief technology officer (and avowed Zionist) Larry Ellison will seek to do just that.
Catz’s message, first reported on by Responsible Statecraft and obtained in a hack of Barak’s email, was titled “I’d like your input.”
“We have all been horrified by the growth of the BDS movement in college campuses and have concluded that we have to fight this battle before the kids even get to college,” Catz wrote. “We believe that we have to embed the love and respect for Israel in the American culture. That means getting the message to the American people in a way they can consume it.”
Catz, who was still head of Oracle at the time, also mentioned that her sister, Saritz Catz, was a “longtime Hollywood writer-producer” as well as a “prominent pro-Israel activist and AIPAC national leader.” She added that her sister was working on a reality show, Women of the IDF, meant to “humanize the IDF in the eyes of the American public.”
The Israeli American CEO of one of the country’s most powerful companies was asking Israel’s former prime minister for advice on how to better spread pro-Israel propaganda back in 2015. Now she’ll control the algorithm that many conservatives and liberals alike believe is responsible for helping shatter Israel’s (tailored) image among the vast majority of young Americans, who have woken up to the reality of Israel’s genocide against Palestinians in Gaza.
This report comes just days after current Israeli Prime Minister Benjamin Netanyahu openly admitted that TikTok was the most important arena to push pro-Israel propaganda in.
“We have to fight with the weapons that apply to the battlefield.… The most important purchase going on right now is … TikTok. Number one. And I hope it goes through because it can be consequential. And the other one? X. We have to talk to Elon. He’s not an enemy, he’s a friend. We should talk to him. Now, if we can get those two things, we get a lot.… We have to fight the fight, to give direction to the Jewish people and give direction to our non-Jewish friends.”
Netanyahu meets with US Influencers (most likely on Israel’s payroll) to discuss how they can brainwash evangelicals back to supporting IsraelHe explains the most important war for Israel is on social media & their 2 top targets are:1. TikTok2. XWATCH & see if you can ID… https://t.co/o9LZNpKOxo pic.twitter.com/mjBbRNyBUb
— GenXGirl (@GenXGirl1994) September 27, 2025
While sources say that Catz will be “nowhere near the algorithm of TikTok,” her past actions and emails paint a very clear agenda.
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