Each year on October 10, the world observes World Mental Health Day, a global moment to spotlight mental health, dismantle stigma, and advocate for recovery-focused services. This year, Clubhouse International marks the occasion with ConnectionWORKS, a member-centered campaign that demonstrates how connection is both the tool and the very foundation of meaningful recovery.
“Our holistic model of psychosocial rehabilitation drives connection and works to end isolation for people living with mental illness, known as Clubhouse members. Working side-by-side, members form bonds with each other and Clubhouse staff through our unique Work-Ordered Day. More than a campaign, ConnectionWORKS is an invitation to witness practical recovery in action, listen to member voices, and join a global conversation about community-led solutions,” said Anna Sackett Rountree, Director of Communications at Clubhouse International.
The campaign will highlight the power of these connections and the impact it has on member’s lives. Clubhouses across Canada, the United Kingdom, Italy, Argentina, and 13 U.S. states will unite to share the critical message that connection transforms lives. By amplifying member stories, showcasing community partnerships, and sharing practical models of inclusion, ConnectionWORKS demonstrates how Clubhouses foster belonging, purpose, and resilience across cultures.
“Before Clubhouse my life was chaotic and I was tired of being lonely. Today, I’ve done a 180-degree turnaround. My social skills are better and I’m more involved,” said Dave, a member of the Cora Dale Clubhouse in Indiana, USA.
A report produced by USC Chan Medical School demonstrates research results that show the Clubhouse Model produced significantly higher quality of life results for members versus outpatient clinics – and social connections are a key driver. “I have established amazing relationships with my Clubhouse family. We all encourage and push one another to grow, dream, and achieve,” said Chimere, a Gateway Clubhouse member in South Carolina, USA. Additional research shows that Clubhouse membership leads to higher employment rates, reduced hospitalizations, and improved quality of life for individuals living with serious mental illness.
The voices of Clubhouse members are at the heart of ConnectionWORKS. These individuals have experienced firsthand the power of connection in their recovery journeys. Another longtime member reflects on his transformation. “For years, I just showed up to avoid loneliness, rarely taking part. But eventually, with their support, I began the journey of recovery. It was incredibly hard. Since then, things have changed. I now have a routine, showing up every day at 9 a.m. Most importantly, I’m reconnecting with people. I feel more confident, like I finally belong and have purpose,” said Brandon, a member of Clubhouse Gibraltar.
These stories highlighting the significance of connection echo a global concern. In June 2025, the World Health Organization’s Commission on Social Connection reported that one in six people globally experience loneliness, and that social disconnection is linked to an estimated 871,000 deaths annually. Framing loneliness and social isolation as urgent public health threats, authorities, such as the Centers for Disease Control and the U.S. Surgeon General, emphasize that strong social connections can reduce the risk of chronic illnesses, support recovery from mental health conditions, and enhance overall physical and emotional well-being. These findings position connection as a priority for both policy and practice.
Rountree emphasizes the potential of the ConnectionWORKS campaign to change the narrative and evoke lasting change. “Our goal is to bring awareness to the Clubhouse Model and show the kind of impact it drives through connection. We often say Clubhouse is the best kept secret – we hope this campaign will help change that.”
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