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Why Do So Many Women Have Long Hair Now?

September 29, 2025
in News
Why Do So Many Women Have Long Hair Now?
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I keep noticing that many women in the news now have long hair. Can you explain why? Is this a trend or something more permanent? — Barbara, Chicago

It is true that we are in a Rapunzel age — or at least it often looks as if we are.

The new Gucci movie, the one that showcases Demna’s first collection, had its premiere during Milan Fashion Week and stars Demi Moore, doyenne of long, dark flowing locks.

The week before, President Trump made an official visit to Britain, and at the state banquet Melania Trump and Catherine, Princess of Wales, wore their (yes) long, flowing brown hair down.

Indeed, long hair has become something of a signature for many women in the Trump administration and orbit, and thus in the news, including Kristi Noem, Karoline Leavitt and Lara Trump.

And it has become something of a declaration of independence and self for Michelle Obama, who traded her ironed-out White House bob for cascading power braids once she left the White House.

It’s all a pretty big shift from a time when, as Linda Wells, the editor of Air Mail Look (and founding editor of Allure), said, “Women were told that the older they get, the shorter their hair should be.” Just consider the fact that Mrs. Trump is the first first lady in the modern era to have hair below her shoulders.

And because hair is never just hair — it’s a repository of all sorts of cultural preconceptions — the change represents not just a beauty trend but also a larger shift in ideas about gender, status, race and age.

“Long hair has its own deep history and is synonymous with a breadth of understood codes — religious, countercultural and classically feminine,” Duffy, the hair guru behind the runway looks of Chanel, Celine and Alaïa, said when I asked.

For decades, at least in the Eurocentric tradition, long hair for women was associated with childhood, maidenhood and fertility. As a result, cutting it, or at least pinning it up, was a sign of maturity, of becoming part of the establishment. It was also a badge of modernity since it was only with the advent of the hair salon that stylish cuts became available to the masses.

Conversely, leaving one’s hair long was a way of signaling rebellion against the establishment — see the musical “Hair” — or, more recently, pushing back on old stereotypes.

Now, Ms. Wells said, the preponderance of longer styles also reflects somewhat different phenomena. The most obvious is the swing toward not just conservatism but also tradwife presentation, in which long hair is a key element. But issues of money and economic inequality are part of the story.

After all, Ms. Wells pointed out, “long hair is a flex.” She added, “It requires good health and a certain amount of money to maintain its shiny lushness.” Some hair stylists, she said, even have a name for it: “rich girl’s hair.”

This is exacerbated by age since hormonal changes, especially a lack of estrogen after menopause, often result in drier, thinner hair. Keeping it short was traditionally a way to solve the biological problem. New treatments have sought to address the issue — but again, for those that can afford them.

“Hair supplements like Nutrafol and Omi have taken off in recent years,” Ms. Wells said, along with serums, masks and multi-product routines. “There’s no undisputed scientific evidence that these treatments actually encourage hair growth,” she added, “but their popularity is proof that there’s an audience for the products.”

And that the long hair-aissance may not be ending any time soon.

Your Style Questions, Answered

Every week on Open Thread, Vanessa will answer a reader’s fashion-related question, which you can send to her anytime via email or X. Questions are edited and condensed.

Vanessa Friedman has been the fashion director and chief fashion critic for The Times since 2014.

The post Why Do So Many Women Have Long Hair Now? appeared first on New York Times.

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