Smack-dab in the middle of Hispanic Heritage Month, PBS will air the 38th Hispanic Heritage Awards tonight.
The show took place on Sept. 4 at the Warner Theatre in Washington, D.C., and honored a collection of musicians, artists, actors, journalists and business leaders.
This year’s honorees, selected by the Hispanic Heritage Foundation, included NPR’s “Alt. Latino” journalist Felix Contreras, stoner comic and Chicano art collector Cheech Marin, Puerto Rican pop music visionary Rauw Alejandro, Oscar-nominated actor and dancer Rosie Perez, Rizos Curls Chief Executive Julissa Prado and “Mexican Queen of Pop” Gloria Trevi.
Contreras is one of the few journalists to ever receive the esteemed honor, though he was initially reticent to accept. “We learn early on that [journalists] are not supposed to be the story,” Contreras told The Times earlier this year.
Recently, Marin has moved on from a successful career making stoner comedy films and is now best known for his work as a collector of Chicano art. After being a lifelong gatherer of art, the Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum opened to the public in June 2022.
Rauw Alejandro, meanwhile, has innovated the Latin music scene with his experimental albums, such as 2022’s techno-infused psychedelic album, “Saturno”; his beachy follow-up, “Playa Saturno,” in 2023; and his 2024 ode to the 1970s New York City salsa scene, “Cosa Nuestra.”
Rosie Perez made a name for herself as a dancer on the TV show “In Living Color” and with starring roles in Spike Lee films before being nominated for an Oscar for 1993‘s “Fearless.”
Gloria Trevi is one of the most successful Latina artists of her time. She has garnered over 30 million sold albums and 7 billion combined streams, along with several top-selling albums and an induction into the Latin Music Songwriters Hall of Fame.
As the Rizos Curls co-founder and CEO, Prado is being honored, per the HHF, for “her personal journey of self-discovery into a nationally celebrated, multi-million-dollar business specializing in textured hair care.”
The ceremony was hosted by actor and writer Mayan Lopez, and viewers will be able to take in performances by Trevi, along with artists Daymé Arocena, DannyLux, Lisa Lisa and RaiNao.
The awards show was established in 1988 by the White House to honor cultural visionaries within the Latino community. Previous awardees include Bad Bunny, Anthony Quinn, Sonia Sotomayor, Linda Ronstadt, Los Tigres Del Norte, Gloria Estefan and Tito Puente, among others.
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