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The New Nail Trend Causing a Sensation

September 26, 2025
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Thank Her for This Hot New Nail Trend
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The designer Phoebe Philo has long been said to have a sixth sense for what women want to wear. That power apparently extends to how they want to style their nails.

In a campaign released this month for Ms. Philo’s namesake label, the French actress and director Mati Diop appears with square nails, each painted in different muted shades. One image, in which Ms. Diop is posing with her fingers intertwined beneath her chin, was featured prominently in marketing emails and for days graced the landing page of the Phoebe Philo website.

As the image traveled online, the manicure gained attention. It inspired articles in WWD, Marie Claire’s British edition and Vogue, which said it was “the manicure for fall.”

But, as some sleuths noted, nowhere in Vogue’s or WWD’s original coverage was the name of the person who came up with the manicure: Sylvie Macmillan, a nail artist in London who has styled shoots for Vogue and Dazed, and who has collaborated with brands including Miu Miu, Burberry, Mugler and Nike. (A Vogue spokeswoman said its article was published only after “everything possible” was done to identify the manicurist. A WWD spokeswoman, replying to an email from The New York Times, said its article had been updated to credit Ms. Macmillan.)

In an interview, Ms. Macmillan, 34, said that it was “disappointing” that some publications did not credit her, and that this was not the first time. “I used to be devastated by it,” she said, but has learned that it is a reality of working in fashion. Brands “paid me to do jobs,” she added. “So, like, I’m not expecting credit from them.”


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The post The New Nail Trend Causing a Sensation appeared first on New York Times.

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