Summary
- Malbon Golf has established its China headquarters in Shenzhen through a strategic joint venture
- The brand aims to reshape golf perceptions by positioning it as a lifestyle activity rather than an elite pursuit
- The expansion will include China-exclusive collections, local collaborations, and community events
The golf lifestyle brand Malbon Golf is solidifying its global expansion with the opening of its dedicated China headquarters in Shenzhen. The move, executed through a strategic joint venture with TKG Lifestyle, positions the California-based company to become a leading voice in the rapidly growing Asian golf market.
Founded by Stephen and Erica Malbon, the brand is renowned for injecting a cool, contemporary edge into the sport’s traditions, blending fashion, music, and art. The new Shenzhen headquarters, set to open this September, will serve as a vital hub for the brand’s distribution and design across the region. The choice of Shenzhen, a major technology and style hub, is crucial to Malbon’s strategy: to reshape local golf perceptions by positioning it as an accessible social lifestyle activity rather than an elite pursuit.
This expansion is timely, capitalizing on China’s rising number of young golfers and female players. Malbon plans to foster its community-driven model by launching local collaborations, exclusive collections tailored for the Chinese market, and a membership program for events and tournaments. The establishment of the Shenzhen headquarters is a clear signal of Malbon’s commitment to building a global lifestyle brand rooted in its distinctive “Buckets” philosophy. Take a look inside at the China headquarters above and below.
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