Top U.S. military leaders are considering a new recruitment strategy that would leverage Charlie Kirk’s legacy and memory to draw more of America’s youth into the armed services.
The Pentagon would frame the drive as a “national call to service,” according to U.S. officials who spoke with NBC News. Possible slogans for the recruitment effort include “Charlie has awakened a generation of warriors.”
The enlistment strategy could potentially involve Turning Point USA, Kirk’s political organization, morphing it into recruitment centers. “That could include inviting recruiters to be present at events or advertising for the military at the chapters,” NBC reported that two defense officials explained.
There are some 900 official college chapters and around 1,200 high school chapters of Turning Point USA across the nation, but the conservative advocacy nonprofit received more than 54,000 inquiries for new campus chapters in the 48 hours after Kirk’s assassination, according to TPUSA spokesman Andrew Kolvet.
The undersecretary of defense for personnel and readiness, Anthony Tata, is the brains behind the initiative, sources told NBC News.
It was not immediately clear what the timeline for the drive would be, or if it will even come to fruition. Some dissent has already permeated among some Pentagon leaders, who are reportedly concerned about the P.R. nightmare that could ensue if it’s perceived the U.S. military is attempting to “capitalize on Kirk’s death,” officials told the news network.
Kirk was shot dead last week during an event at Utah Valley University. He was immediately martyred by the ideological right, which has since celebrated the 31-year-old firebrand as a pivotal figure in the MAGA movement.
A college dropout, Kirk had become one of the most prominent conservative activists in the country, attracting droves of young people to the Republican cause by meeting and debating them on college campuses. He was one of the few conservative personalities outside the Trump administration to maintain regular contact with the president, and was credited with playing a critical role in reelecting Donald Trump in 2024.
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