On June 14, Alexis Chernoff and Scott Kralstein stood before 120 guests and exchanged vows. The showstopper wasn’t the location — Ms. Chernoff’s mother’s bucolic horse farm in Delancey, N.Y. — with its saddle room turned martini bar, or main barn turned chandeliered dance floor.
It was Ms. Chernoff’s dress. Her strapless, handcrafted gown included digitized love letters the couple had written each other; notes from each of the bride’s parents, one from the groom’s late mother; and private vows.
Ms. Chernoff, 36, a publicist who lives with Mr. Kralstein, 34, in Bushwick, Brooklyn, said that art “creates conversation, a reaction and an emotion.”
“I realized all those things were happening at once when I wore it,” she added. “That’s when it hit me: I was wearing a piece of art that could be in a museum.”
Garments like Ms. Chernoff’s are blurring the lines of fashion, bridal wear and wearable art, a bespoke, niche category that is being embraced by some couples and designers.
Ms. Chernoff was wearing the Lucille Love Letter Gown by Tanner Fletcher, a gender neutral clothing brand based in Manhattan. “People want something sincere that they haven’t seen before,” said Tanner Richie, a founder of the line, which he conceived with his partner, Fletcher Kasell, during the pandemic.
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