Summary
- Jaden Smith has been named Christian Louboutin’s first-ever Men’s Creative Director, a historic appointment for the brand
- Smith’s vision blends the house’s classic elegance with a modern sense of utility and wearability
- His first collections will be presented in January at Louboutin stores and at Paris Fashion Week
In a historic move for the world of high fashion, Christian Louboutin has appointed Jaden Smith as the first-ever creative director for its men’s line. The appointment is a landmark moment, as Smith is the only person other than Christian Louboutin himself to hold the creative helm of the luxury house since its founding in 1991.
The decision to entrust the 27-year-old artist with a creative vision for a company valued at over $3 billion USD signals a bold new direction for the brand. Smith’s philosophy is a blend of Louboutin’s classic elegance with a distinct, modern point of view. In a statement, Louboutin spoke about Smith’s new role at his company, “I found him very interesting, very kind, and very, very humble, and above all, very interesting: The way he is, the way he dresses, the way he thinks.” Smith told WWD, “This is the one of the biggest honors of my life, and I feel a lot of pressure to be able to live up to everything that Christian has done for the house, and also stepping into such a serious role. When he reached out to me, I was just blown away, because of how similar we are and how much we like to do things in a similar manner. I can’t wait to show the world what we’ve been working on. I think that the universe of Christian Louboutin men’s has so much potential.”
Christian Louboutin himself expressed his excitement for the partnership, describing their creative discussions as a “ping-pong” of ideas fueled by a shared “enthusiasm and curiosity.” Smith’s first collection is highly anticipated. An avant-premiere will release at select Louboutin stores in January and online, followed by his first seasonal men’s line at Paris Fashion Week. Jos denit Fall/Winter 2026 collection will hit stores next May.The appointment is a testament to Smith’s unique influence and a new chapter in the legacy of the iconic red sole.
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