What if the first step in transforming your lawn-dominated home landscape into a place of enhanced biodiversity could be fun, educational — and free?
Plan it Wild, a sustainable landscaping firm in Westchester County, N.Y., considered the question. The company kept hearing some common refrains from potential customers who wanted help rethinking their yards: Where do I even start? Why is this all so intimidating?
Many of those who inquired realized they didn’t have the budget to hire a design firm to guide them, lived outside Plan it Wild’s coverage area or just wanted to do it themselves. But one after another lamented that the task seemed daunting without expert support.
Instead of simply saying “Nice to meet you” and moving on, Plan it Wild saw an opportunity to simplify the call to action and make the process more accessible, regardless of location or budget.
As the idea was developing, Joanna Hall transitioned from company adviser to chief executive. With a background in technology and artificial intelligence, working with companies to innovate with a focus on sustainability, she began planning with new colleagues who brought distinguished conservation backgrounds to the mix.
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