Over 100,000 demonstrators packed the streets of London on Saturday afternoon for a “Unite the Kingdom” march led by British independent journalist Tommy Robinson.
The march, featuring people holding the English flag aloft, comes as local councils across the United Kingdom are taking down English flags flown by Britons. Some politicians are calling the mere flying of the English flag a rallying point for “hate.”
‘You either fight back, or you die.’
Robinson live-streamed his festival on X, which opened with a prayer and featured musical performances, as well as speeches from actor Laurence Fox, Rebel News journalist Ezra Levant, and activist Sammy Woodhouse. His supporters packed the blocks around Whitehall, waving the Union flag of Britain and the red and white St. George’s Cross of England. Some in the audience around the stage held photographs of Turning Point USA Founder Charlie Kirk, who was assassinated earlier this week.
“This is the biggest demonstration in Britain’s history!” Robinson told the crowd. “This is your community. These are your brothers and your sisters. We today are united. Today is the spark of a cultural revolution in Great Britain.”
“They’ve managed to silence us for 20 years with labels: racist, Islamophobe, far-right. They don’t work anymore,” Robinson declared. “The silent majority will be silent no longer.”
He slammed the “globalist revolution” for attacking the family, Christianity, and opening the borders.
Robinson connected Elon Musk to speak to the attendees via video chat. He thanked the billionaire for supporting freedom of speech by purchasing X.
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Laurence Fox, Kate Hopkins, and Tommy Robinson attend the Unite The Kingdom rally on September 13, 2025 in London, England. Photo by Ben Montgomery/Getty Images
“What I see happening is a destruction of Britain,” Musk stated. “The government has failed in its duty to protect its citizens, which is a fundamental duty of government.”
Musk had a message for those in the “reasonable center,” who “ordinarily wouldn’t get involved in politics.”
“Look carefully around and say, ‘If this continues, what world will you be living in?’” he said. “If this continues, that violence is going to come to you. You will have no choice.”
“You either fight back, or you die,” Muck concluded.
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Photo by Guy Smallman/Getty Images
A counterprotest, “March Against Fascism,” formed nearby, organized by the Stand Up To Racism group. Those demonstrators held up signs reading, “Oppose Tommy Robinson. Stop fascists & the far right.”
Left-wing media outlets labeled Robinson’s march as an anti-immigration protest.
Metropolitan Police claimed that the crowd was “too big to fit into Whitehall.”
The deparment further added, “We have deployed additional officers with protective equipment in multiple locations, supported by police horses, to deal with the disorder,” via a social media post.
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