Should the fact that it is nearly impossible to conjure a genie that has long left the bottle dissuade those who might try?
For one night, on the eve of New York Fashion Week, Valentino Beauty tried. It reopened Studio 54 — the infamous diamond-dusted, star-studded club that, for three-ish years at the tail end of the 1970s, revitalized New York’s nightlife and culture — to promote a new line of fragrance and also to bring some of that magic back to our hyper-polarized and nostalgia-laced world at a time when some have proclaimed that partying is dead.
Not all were convinced it would be possible. “Studio 54 was a moment in time. It cannot be recreated by us or anyone else,” the club’s co-founder Ian Schrager said in an Instagram post, disparaging Valentino’s effort.
Perhaps the genie did not quite emerge, but something entirely different did: Cher, as in the Cher who also happened to be one of the original Studio 54 fixtures. And if Cher could look around the reborn club and tell its organizers that she could not believe what she was seeing, one might call the night a success.
There is history between Studio 54 and the Valentino house, which helped inspire the reopening, said Claudia Marcocci, the global president of Valentino Beauty. The company’s founder, Valentino Garavani, had celebrated his 46th birthday at the club.
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