Summary
- SSENSE is filing for bankruptcy protection, while a lawsuit reveals the details of Tyshawn Jones’s former Supreme contract.
- In yet another M&A development, the Pinault family is considering selling its 29% stake in Puma.
- In luxury, Miley Cyrus fronts Maison Margiela’s FW25 campaign, and Sarah Burton’s first Givenchy campaign celebrates women’s beauty.
SSENSE To File for Bankruptcy Protection
Montreal-based e-tailer SSENSE is filing for bankruptcy protection following a letter from CEO Rami Attallah to employees. The company’s lenders are pushing to sell the company under the Companies’ Creditors Arrangement Act (CCAA), but SSENSE is filing its own CCAA application to protect its assets and operations. The court is expected to decide on the future path of the luxury stockist within the next week. Attallah attributes the company’s financial issues to several rounds of layoffs, US President Donald Trump’s tariff on Canadian goods, and the recent termination of the “de minimis” exemption, which allowed U.S. duty-free packages up to $800. Despite the insolvency, SSENSE will continue with normal operations and maintain unchanged salaries for the time being.
Tyshawn Jones Was Paid $84K USD a Month by Supreme
Professional skateboarder Tyshawn Jones‘ $26M lawsuit against Supreme continues, as it’s been revealed that Jones was paid roughly $84K USD per month, totaling a $1 million USD annual contract, to wear Supreme exclusively. Jones alleges that Supreme ended his deal to cut costs before its recent sale and then attempted to harm his reputation by spreading false rumors. Supreme’s defense is that Jones violated his exclusive agreement by participating in a photo shoot for Marc Jacobs. Jones, however, claims that Supreme had previously approved similar collaborations.
The Pinault Family Floats Sale of PUMA
The Pinault family’s holding company, Groupe Artemis, is considering selling its 29% stake in PUMA, causing the sportswear company’s shares to surge by 18%. This potential sale follows a period of financial scrutiny for Artemis and a significant drop in net profit for Kering, the Pinault’s luxury conglomerate. Artemis’ high debt across its portfolio has come under increased criticism from stakeholders, potentially contributing to the Pinaults’ decision to move their stake. After acquiring PUMA in 2007, Kering sold off most of its holding in 2018, before Artémis took a direct stake of 28.52% of the brand’s equity. Artémis continues to maintain its more than 40% equity stake in Kering, owner of Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, and more. The family is reportedly consulting with advisors and has reached out to potential buyers.
Meet Miley Margiela: Miley Cyrus Fronts Maison Margiela FW25 Campaign
Miley Cyrus is the new face of Maison Margiela‘s Fall 2025 campaign. The campaign, shot by photographer Paolo Roversi, captures the artist in a stripped-back, artistic light. Cyrus’s subversive attitude and her recent “Something Beautiful” era, which sees the artist refining her core identity, make her a fitting choice for the brand, which recently came under the helm of Glenn Martens. The campaign features Cyrus in strong silhouettes from Maison Margiela’s Avant-Première Collection, as well as with the brand’s signature handbag. The overall feel of the campaign is described as an extension of her current artistic direction, a mature yet bold expression that stands in contrast to her earlier, more maximalist eras.
Sarah Burton Spotlights “The Beauty of All Women” in First Givenchy Campaign
Sarah Burton, the new creative director for Givenchy, has unveiled her first campaign for the Fall/Winter 2025 collection. The campaign, shot by Collier Schorr, features a star-studded cast of models, including Kaia Gerber, Adut Akech, and Vittoria Ceretti. Focussing on “the beauty of all women,” the campaign also includes Burton’s longtime stylist and makeup artist, aiming to capture “real moments with everyone working together”. The creative inspiration behind the campaign is a celebration of “real, raw womanhood” and draws from Burton’s personal creative points. This campaign follows her debut Givenchy collection on the Paris runway in March 2025.
Nike Is Launching New SNKRS RESERVE System
Nike has officially launched a new sneaker preorder system called SNKRS Reserve. The program, unveiled on August 24, allows users of the SNKRS app to claim exclusive sneakers before they get a public release. With the goal of making the drop process more fair and transparent, the new platform moves away from the “chaotic frenzy” of traditional releases. For the SNKRS Reserve debut, Nike offered early reservations for the unreleased Kobe 3 Protro “Christmas,” with only one reservation allowed per account to ensure fair play. By allowing fans to secure a pair in advance, Nike can better gauge product demand and ensure that production meets demand — a move that could build stronger trust between brands and sneaker enthusiasts.
The post SSENSE Files For Bankruptcy Protection & Tyshawn Jones’ Supreme Payouts Revealed In This Week’s Top Fashion News appeared first on Hypebeast.
