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No, American monster trucks aren’t appearing on EU roads anytime soon

August 29, 2025
in News
No, American monster trucks aren’t appearing on EU roads anytime soon
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BRUSSELS — The European Commission’s move to recognize U.S. car standards — buried in the fine print of the EU-U.S. trade deal — has sent the industry into a tizzy, but EU politics mean a radical change in how European cars are regulated is unlikely.

The EU-U.S. joint statement formalizing their tariff deal includes 11 words on cars that Washington has long hankered for: The U.S. and the EU “intend to accept and provide mutual recognition to each other’s standards.”

In other words, American cars that meet lower U.S. standards could be allowed on European roads.

It’s an about-face for Brussels, which insisted to a group of industry organizations in May that no such proposal was in the works.

“Let me assure you that neither EU safety and environmental performance standards nor citizens’ EU Treaty guaranteed rights and values are up for negotiation,” the Commission wrote in the May letter seen by POLITICO and signed by Leopoldo Rubinacci, the deputy director general for trade.

But the language in this month’s agreement is alarming consumer organizations. They warn that bringing EU and U.S. rules into conformity would threaten the bloc’s emissions standards and lead to more road deaths, given that American cars are heavier and larger than their European counterparts.

The EU’s safety regulations, meanwhile, are more stringent and are aimed at reducing pedestrian deaths with things like advanced emergency braking that warns drivers of an impending collision, which the U.S. recently instituted but won’t apply until 2029.

Not so fast

But any changes to the bloc’s laws would require the unraveling of the EU’s vehicle approval process and would require sign-off from both the European Parliament and EU capitals — something that is politically difficult to envisage.

The U.S. and the EU have vastly different processes for allowing cars on the road.

In the U.S., “the manufacturer simply puts its vehicle in the market and declares that it is compliant with all the relevant U.S. regulations,” said Dudley Curtis, communications director with the European Transport Safety Council.

Cars in the EU, however, must be submitted to a national type approval body in one of the member countries that is responsible for certifying the car and alerting other capitals should a recall be needed.

“It’s a long and complex process,” Curtis said.

American cars do make it onto European roads, but they have to be approved on a case-by-case basis. A broader exemption would allow for much larger — and quicker — exports.

Adding to the regulatory difference is the United Nations Economic Commission for Europe, which sets global car standards — something the EU abides by but the U.S. does not.

Because the U.S. does not adhere to the U.N. regulations, “the EU cannot simply start recognizing them without undertaking legal changes — for example, by amending existing regulations or adding new ones,” Lawrence Freeman, an automotive-focused lawyer at Bird & Bird, said in an email.

The Commission has so far declined to give further details on what U.S. standards it plans to recognize and when.

Work between Washington and Brussels “includes the possibility towards recognising some of each other’s standards or streamlining procedures linked to conformity assessment,” a Commission official said in an email statement.

The U.S. has long pushed for the EU to match its auto standards. The issue was a source of contention during discussions a decade ago on the proposed Transatlantic Trade and Investment Partnership. Negotiations for the deal dissolved in part because of divisions over car standards.

U.S. President Donald Trump, meanwhile, wants to see American pickup trucks in Europe — and has denounced the dearth of U.S. cars as a sign of protectionism.

But opening the door to U.S. cars doesn’t guarantee consumers will buy them. American automaker Ford has long manufactured and sold cars in the bloc but focuses on SUVs and hatchbacks instead of the F-150 pickup trucks that are a top seller in the U.S. market.

Buyers on both sides of the Atlantic prefer SUVs, but those sold in Europe are smaller; the American versions measure over 5 meters on average, while European ones come in at about a meter shorter, according to automotive consultancy JATO Dynamics.

Beyond the legal and consumer hurdles is EU autonomy, which critics warn the trade deal undermines. Despite the EU-U.S. deal being finalized just days ago, Trump is already threatening to impose additional tariffs on countries he believes have digital rules that discriminate against American companies.

European automakers are already under pressure from the 25 percent tariff on vehicle and auto part imports Trump put into effect in April.

As part of the recent trade deal, those tariffs will be lowered to 15 percent, but only after the EU eliminates its own industrial tariffs, including a 10 percent tariff on vehicles. The Commission is expected to put forward a measure this week that would eliminate the tariffs, but only after approval from the European Parliament and EU capitals.

If the trade war reignites thanks to Trump’s latest tariff maneuvers, that could make it difficult to get those agreements.

The post No, American monster trucks aren’t appearing on EU roads anytime soon appeared first on Politico.

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