Premios Juventud announced its nominees for its 22nd annual award ceremony. Puerto Rican superstar Bad Bunny and Venezuelan balladeer Danny Ocean both lead with six nominations each.
Not far behind are hitmakers Anitta, Beéle, Carín León, Emilia, Myke Towers, Netón Vega and Peso Pluma, who each count five nominations. Other nominees include Becky G, Camilo, Fuerza Regida, Grupo Frontera, Kapo, Karol G and more.
It’s a monumental year for the awards ceremony, which began back in 2004 as part of the Univision network, now under the media conglomerate TelevisaUnivision.
The live broadcast will take place in Panama City, Panama, which is the first time the show will be held outside of the U.S. The decision to host abroad follows TelevisaUnivision’s “commitment to honoring the strength, values, and traditions of Latin American communities,” the network writes in a press release statement.
But location is not the only new element in the works. The theme this year is “Evolucionando al ritmo de la música,” and that certainly seems to be the case.
This year, Premios Juventud is introducing eight new categories to its lineup that better reflect evolving youth interest, including best alternative Mexican music song, best pop/rhythmic song, Afrobeat Latino of the Year.
While there has historically been an emphasis on music and television, this year the organization is also honoring creators in the beauty and fashion industry as well as podcasters, streamers, travel vloggers and soccer enthusiasts. In recent years, the award show has opened up new categories for digital creators, advocates and comics as social media platforms have become a hot spot for growing Latino talent.
Winners of Premios Juventud 2025 are determined by votes from viewers, which can be cast at premiosjuventud.com from now until September.
Hosted by Dominican actor Clarissa Molina (and others TBA), the awards show will broadcast live on Sept. 25 from the Figali Convention Center on Univision, UNIMÁS, Galavisión and ViX at 4 p.m. PT, 7 p.m. ET, 6 p.m. CT.
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