Summary:
- AIAIAI and Victory Lap have partnered on a limited-edition collection featuring two new wireless headphones.
- The TMA-2 DJ Wireless and TMA-2 Bluetooth Victory Lap Edition draw design inspiration from classic audio hardware, while maintaining AIAIAI’s premium functionality.
- The campaign video features South London rapper Jawnino.
Though South London’s Jawnino prefers to keep his identity hidden, the underground rap artist is the latest face of AIAIAI and Victory Lap’s new campaign video – a release that fittingly celebrates the self-made rap scene through the duo’s latest product drop.
The Danish audio company and the UK-based broadcasting platform – both known for pioneering music culture – have teamed up on a limited-edition collection featuring two new wireless headphones: the TMA-2 DJ Wireless and the TMA-2 Bluetooth Victory Lap Edition.
The first, the TMA-2 DJ Wireless, pays tribute to Victory Lap’s roots in UK rap culture, with design elements inspired by classic studio hardware and DIY radio setups. Built on AIAIAI’s modular TMA-2 system, the headphones boast ultra-low latency wireless performance for precise beatmatching, a 40mm bio-cellulose diaphragm for crystal-clear sound, 20-hour battery life, and a lightweight, comfortable build tested by DJs on stages around the world.
The second model, the TMA-2 Bluetooth Victory Lap Edition, offers the same design-forward sensibility with a focus on premium listening. Built for everyday music enthusiasts, these Bluetooth headphones feature critically acclaimed sound, AIAIAI’s award-winning modular design, and Bluetooth 5.0 connectivity. They deliver over 40 hours of playback, enhanced comfort and isolation with soft over-ear pads, and a memory foam headband for all-day wear.
More than just a product release however, the collaboration speaks to a shared mission: to empower disruptive creators and spotlight independent voices. As the brands put it, they “believe in self-expression, independent culture, and the power of sound to move communities.”
Head to HBX now to shop both the TMA-2 DJ Wireless Victory Lap Edition (£245 GBP / $300 USD) and the TMA-2 Bluetooth Victory Lap Edition (£165 GBP / $200 USD).
The post AIAIAI and Victory Lap’s New Collaboration Is an Ode to Underground Music Culture appeared first on Hypebeast.
