Summary
- Pas Normal Studios opened its first Shanghai flagship store, marking a major global expansion
- The store focuses on product and community for the city’s growing cycling culture
- A grand opening celebration is planned for September 19
Copenhagen-based cycling apparel brand Pas Normal Studios has officially opened its first flagship store in Shanghai, marking a major milestone in its global expansion. Located in the city’s Jing’an District, the new shop reflects the brand’s long-term commitment to Shanghai‘s rapidly growing cycling community.
The flagship is designed to offer a fully immersive experience, showcasing the brand’s complete product universe while serving as a hub for cultural and community engagement. The brand’s CEO and co-founder Peter Lange said in a statement, “Our entry into Shanghai marks an exciting new chapter for the brand – a bold step that reflects both our ambition and our commitment to serve a truly global community of riders. China’s cycling culture is evolving at incredible speed, with Shanghai at the heart of this transformation.” To emphasize and foster community engagement, the store gives those passing by a chance to enjoy cups of coffee while perusing the seasonal collections and meet up with other fans of the brand.
The store had a soft opening on Friday, August 15, and will officially open to the public on Friday, September 19, with a grand opening celebration to mark the occasion. The launch weekend will feature a grand opening ride, a press session, a media workshop, and an opening party to welcome the city’s cycling community.
Pas Normal Studios Shanghai
No. 110-2 Xiansuo Phase 1
Jing’an District
Shanghai, China
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