For weeks, KTLA has been tracking the uncertain future of Thrifty Ice Cream. The beloved California institution appears to have finally navigated the rocky road of Rite Aid’s closures, and now, with new ownership, it could be smooth-churned sailing ahead.
As previously reported, investors connected to Monster Energy Drinks have acquired the legendary brand for $19.2 million. Thrifty is making a comeback, with plans for expansion and new flavors. Now, for the first time, the brand is answering KTLA’s in-depth questions about what’s next.
Why did the new owners feel compelled to rescue the Thrifty brand?Thrifty is a California icon—a household staple that generations have grown up with, including our investors. For them, stepping in was both personal and purposeful: preserving a brand they love and ensuring future generations can enjoy the same tradition.
How did the deal to buy Thrifty come together?The opportunity emerged during Rite Aid’s bankruptcy, and it was clear this was a pivotal moment for Thrifty’s future. The leadership team saw a chance to protect the brand’s heritage while positioning it for new growth.
Will Thrifty counters be established in other pharmacies or standalone locations?We’re actively exploring multiple ways to make Thrifty more accessible—from retail partnerships to creative new locations. And yes, that includes the possibility of stand-alone shops. While we can’t share specifics just yet, those conversations are underway.
What are the new owners planning for Thrifty?Our focus is on preserving what fans already love while evolving in ways that excite a new generation. That means honoring classic flavors and quality, while introducing seasonal offerings, fresh flavor innovations, fun promotions, and expanded availability—all without losing the nostalgia that makes Thrifty special.
Will you keep that legendary cylinder shape?Absolutely. That iconic scoop is here to stay. It’s part of who we are.
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