Playboy is packing up and heading out east.
The pop-culture giant announced it will be moving its global headquarters from Los Angeles to Miami Beach.
In a recent interview with Fox News Digital, CEP Ben Kohn explained that the city’s energy makes it the ideal home for the brand’s next chapter.
“Miami is one of the most vibrant cities, in our opinion, and most fun cities in the country,” he said. “Given Florida and Miami’s pro-business stance, leaving California, which is anti-business and a very difficult place to do business as an employer, we’re excited to be relocating to Miami Beach. And the city of Miami Beach has been phenomenal and helpful in the move.”
Kohn then explained how Playboy’s next chapter includes new studios, podcasts, photography and digital content.
“We plan on building a content team in Miami with moving the magazine as we’ve relaunched the magazine and the Playmate franchise, basing all of that in Miami. And then we have a massive licensing business on a global basis, and we plan on building a significant licensing team in Miami as well.”
Miami Beach officials say the move will bring well-paying jobs and boost local innovation.
A new Playboy Club is also in the works, which will also include a restaurant and a members-only area.
Playboy was founded in Chicago by Hugh Hefner in 1953. It began as a men’s lifestyle and entertainment magazine that featured nude and semi-nude centerfolds. Over the years, into turned into a global brand
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