Summary
- Young Thug’s SP5DER has revealed its SP5DER Day campaign, starring Mariah The Scientist
- The new collection spans a zip-up hoodie, red shorts, and potentially an assortment of kitchenware and home goods
SP5DER is back, and the Young Thug-helmed label has launched one of its most striking collection campaigns yet. For the King SP5DER Day shoot, Thugger has tapped none other than his significant other, Mariah The Scientist, to star in the new visuals.
It’s the songstress who takes the cake in the label’s new campaign – literally, posting up in the kitchen with a surrounding selection of sweet treats – to flex the new array of SP5DER garments. In celebration of SP5DER day, Mariah serves up a white, frosted cake that reads “King Spider” along with cherries and whipped cream, the display of desserts matches the red and white colorway of the new collection.
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Mariah dons a white zip-up SP5DER hoodie, elevated with red and blue detailing and branding throughout, layered on top of SP5DER’s signature web-like patterning. She pairs it with a set of red SP5DER shorts, also emblazoned with “Georgia” written in white print on the left thigh.
In the campaign teaser video, she also is seen using a SP5DER-stamped white hand-towel, along with other branded kitchen goods like the cake knife she uses to slice the “Welcome Home” cake she serves in the below visual.
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Expect the full SP5DER Day collection to land for purchase at the brand’s official webstore tomorrow, Friday August 15, at 12 p.m. EST.
The post Mariah The Scientist Is the Blueprint in New SP5DER Campaign appeared first on Hypebeast.
