This summer, The LEGO Group launched its PLAY Pavilion installation at the Serpentine Gallery, London.
The colorful space, designed by iconic architect Sir Peter Cook, featured a two-month-long program of free initiatives and activations spanning a range of creative disciplines — created to spark creativity in the younger generation and provided an inclusive space for all to channel their creativity and tap into the power of imagination.
Covering art, music, and sport, Hypebeast enlisted three London-based content creators to head down to the PLAY Pavilion and get involved in the various workshops last month.
Keep reading to check out what they experienced through their lens.
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LEGO® x Nike with David Zakwan (@davidzakwan_)
To kick off, we teamed up with running enthusiast David Zakwan to get an inside look at the PLAY Pavilion’s Nike x LEGO® football-inspired activation.
Bringing his younger sister along, they started their day at the PLAY Pavilion, where football jerseys received 1-of-1 LEGO®-inspired customizations. After exploring the space, in true Zakwan fashion, he raced the shuttle bus provided to take visitors to the second part of the Nike x LEGO® PLAY Arena in Warren Street. At this unique collaborative pitch experience, visitors took part in a range of football drills, brick-inspired play, and trialled the latest Nike Phantom boot.
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Abstract Art with Moe Osman (@hellacreps)
Whether replicating iconic artwork using LEGO® bricks or reimagining the Kensington Gardens surroundings through abstract art — visitors at this workshop were encouraged to use their imagination to create 2D and 3D representations with the guidance of expert LEGO® Master Builders.
Tapping Moe Osman aka @hellacreps, the lifestyle content creator made his way to the activation to try his hand at the workshop. From trailing his creative flair on baseplates to adorning the Pavilion walls, Osman signed off his name before taking home an exclusive LEGO® Make & Take to add to his growing interior design pieces.
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The Record Shop with Jaguar Bingham (@jaguarworldwide)
With a workshop for every creative mind, music producer and radio host Jaguar heads to the Record Shop activation to channel her love for electronic tracks into making an album cover.
Whilst her list of music muses is never-ending, Jaguar chooses to delve into her own portfolio of sounds, recreating her debut single “WILD!” in LEGO®-form. On a square baseplate, she sifts through a variety of multi-colored bricks and stacks them up to build a close-to-original interpretation of the cover. To finish, the artwork is fused onto the Pavilion’s panoramic wall, taking pride of place for all to see.
The post Here’s What Went Down at LEGO®’s PLAY Pavilion In Serpentine Gallery appeared first on Hypebeast.
