Summary
- Bugatti will unveil a new one-of-one ultra-exclusive customization program on August 7
- The program draws inspiration from Jean Bugatti’s legacy of in-house coachbuilding
- Its first bespoke creation, named Solitaire, will debut as a tribute to grace and elegance
Bugatti is set to unveil a new chapter in its tradition of automotive excellence with the debut of an “ultra-exclusive one-of-one program” on August 7. Rooted in the brand’s historic approach to bespoke craftsmanship, the initiative draws inspiration from Jean Bugatti’s legacy of bringing coachbuilding in-house during the 1920s and ’30s, a move that led to iconic creations like the Type 57 SC Atlantic. This new program aims to revive that spirit, offering entirely custom vehicles tailored for the most discerning collectors.
The first creation under the program, dubbed “Solitaire,” will be revealed alongside the official announcement. Teased as a tribute to grace and elegance, the one-off car is said to embody the unique artistry and heritage that has defined Bugatti for more than a century. With this move, Bugatti continues its pursuit of singular automotive design, with an aim to elevate personalization to the highest level. Full details will be shared during the official launch on August 7, 2025.
The post Bugatti Teases New “Ultra-Exclusive” One-of-One Custom Program appeared first on Hypebeast.
