Penkse Media Corporation said Friday that Chief Strategy Officer Craig Perreault has been promoted to the role of President of Media & Corporate Development, with the Deadline parent company’s current president George Grobar to transition into a role advising the CEO.
Grobar, a lynchpin at the company since joining it in 2009 as Chief Financial Officer, will also continue to serve on PMC‘s board of directors and support the company in a part-time capacity.
In his new role, Perreault will oversee all revenue initiatives across PMC’s 26 media brands in addition to strategic corporate development and partnerships. He will continue to report to chairman and CEO Jay Penske.
“George is one of the greatest executives I’ve ever had the chance to work alongside, he’s a trusted friend, impactful leader, and one of the shrewdest business minds I know,” said Penske today in announcing the news. “I feel so fortunate for 16 years of partnership and remain excited about our continued collaboration for many more years to come. George’s contributions to this organization are indelible and have no doubt been instrumental in making PMC the company it is today.”
Perreault joined PMC 21 years ago, shortly after the company’s founding, serving in roles including Chief Digital Officer, SVP Business Development, VP Products & Strategic Partnerships, GM of Mail.com, and Senior Director of Business Development. As Chief Strategy Officer, he led PMC’s business development, strategic partnerships, and revenue initiatives across the company’s portfolio. He also oversaw the Head of Industry Sales team and the International Licensing and Product Licensing divisions.
“Craig has been with me almost since day one, playing an integral role in building and driving this business forward,” said Penske. “Over the years, he’s worn many hats across the organization and developed a truly unique understanding of the complexities of our business. His deep expertise, natural ability to adapt, and unwavering nimbleness have always set him apart. I’m excited to see the impact he will make in his new role.”
Said Perrault: “I’m excited for the opportunities ahead and look forward to continuing my journey with the incredible people and brands at PMC. This marks my 21st year at the company, and I feel well-positioned to carry forward PMC’s core mission. Despite the challenges we face in today’s market, I believe there will always be a place for information, experiences, and entertainment of the highest quality.”
Grobar played a pivotal role in driving the company’s growth through acquisitions, establishing PMC’s joint venture operations in India, and leading the integration of numerous PMC brands. He was promoted to Chief Operating Officer in 2018 overseeing PMC’s music and entertainment brands as well as the company’s operating units and business strategies. He became PMC’s President in 2021.
“The last 16 years have been exhilarating, witnessing the creation and build of the most extraordinary media and events companies in the world,” said Grobar. “I am grateful for my PMC family, the numerous talented executives, and for the opportunity to continue working closely with Jay.”
PMC’s media brands also include Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Sportico, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby and Luminate, a data and analytics company. It also owns events including the Golden Globes, Country Music Awards, Billboard Music Awards, New Year’s Rockin’ Eve, SXSW, American Music Awards and Latin Music Week.
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