Summary
- Studio Nicholson’s FW25 campaign, shot at Kettle’s Yard, draws inspiration from vintage militaria, featuring luxurious fabrics and key silhouettes like the Marylebone Jean and Dani Jacket.
Studio Nicholson has unveiled its FW25 campaign, shot by Luna Conte at Kettle’s Yard in Cambridge, a historic home and museum once owned by Tate Curator H.S. Jim Ede.
Situated among the modern artworks and personal furnishings of the Edes, Studio Nicholson’s FW25 range draws inspiration from vintage militaria, tweaked with contemporary refinement.
On the theme, Nick Wakeman, Founder and Creative Director of Studio Nicholson, shared, “I would say the idea of military uniform was front and center.” “It was the first season in a while where we studied vintage militaria and considered how we could reinvigorate them, make them less literal and more modern,” she added.
The functional focus of military styles like the khaki Caro utility pants are balanced with softer moments like the Scottish merino Sark sweater and the Inverness V-neck. In outerwear, the Revere trench and the Dani Jacket get a refined touch from leather collars.
Wakeman emphasizes Japanese wrinkled denim, noisy cotton, and linen viscose as materials chosen for their textured character. The Marylebone Jean is a highlight, an ultra-high-rise, uber roomy pant offered in rinsed indigo and raw black denim.
See the campaign in the gallery above and shop the collection now at the Studio Nicholson web store.
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