Summary
- BEDWIN & THE HEARTBREAKERS unveiled its FW25 “Tokyo Noir” collection
- It shifts from Americana to techwear, using Dyneema® and 3M reflective materials
- Inspired by films like Black Rain and post-punk, with creative direction by Michael Bühler-Rose
BEDWIN & THE HEARTBREAKERS has unveiled its Fall/Winter 2025 collection under the evocative theme “Tokyo Noir.”
This season marks a deliberate shift away from BEDWIN’s signature Americana and preppy influences. It embraces a more distilled and impactful design approach, with the range comprising bold silhouettes rendered in technical fabrics. This includes the use of Dyneema® and 3M reflective materials, which further highlight the designs’ function and visual intensity. As a result, each piece is crafted to embody strength and subtle tension — mirroring the industrial rock, post-punk and new wave influences that underpin the collection’s sonic and stylistic identity.
Shot in gritty industrial zones across Asia, the campaign channels raw energy and visual drama, brought to life by stylist Tsuyoshi Noguchi and photographer TAKAY. The collection draws inspiration from films like Black Rain and Akira Kurosawa’s High and Low, as well as a striking portrait of John Lydon, weaving together references that reflect a world shaped by technological transformation and urban mystery.
Creative direction and design are helmed by New York-based artist Michael Bühler-Rose of BOOT FOUNDATION, whose conceptual lens adds depth to the brand’s evolving narrative. Complementing the visual storytelling is a seasonal playlist curated by KATOMAN, offering a layered soundtrack that captures the spirit of Tokyo after dark. Preview the lineup in the gallery above.
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